Universities gain global brand expansion, access to new alumni markets, international sponsorship opportunities, along with increased exposure and resources for their student-athletes.

In the new era of NIL and revenue sharing, universities are seeking innovative ways to increase visibility and resources for their student-athletes and programs. Expanding college football in front of a global audience, tapping into new alumni markets, gaining international sponsorship exposure, and improving recruiting opportunities are just a few of the key reasons to grow the university’s brands beyond the United States.